Jiadanting, one of the top 100 supply chain companies, shows the beauty of technology

On September 1-2, the 2020 China Beauty Supply Chain Exhibition (iPDM Exhibition) hosted by China Beauty.com was in full swing at Guangzhou Baiyun International Conference Center. Guangdong Jiadanting Daily Necessities Co., Ltd. was invited to participate in the exhibition as a technical leader in the field of personal care and cosmetics, and was shortlisted in the top 100 Chinese cosmetics supply chain companies in 2020.

Guangdong Jiadanting Daily Necessities Co., Ltd. was established in 1994. For 26 years, it has been focusing on the personal care field of the beauty industry. It has a high reputation in the industry for its technological innovation-driven product power. Compared with the quiet and beautiful name of "everyone girl", Jiadan Ting has been the mainstay of the industry for many years, showing her hard power with technology. Jiadanting's participation in the iPDM exhibition received a lot of praise. Not long ago, Huang Lisheng, the head of Guangdong Jiadanting's OEM department, also accepted an interview with China Beauty Network. Next, let's explore the beauty of Jiadanting's technology?

At the beginning of the year, due to the epidemic, many industries were hit hard by scars before they could react. Jiadanting had already predicted the transition from an information society to the "Internet of Things" earlier. Facing the raging epidemic at the beginning of the year, Huang Lisheng said that Jiadanting’s revenue forecast for this year can be guaranteed to be the same as last year and basically achieve the goal. Who knows if accidentally the first half of 2020 will increase by 20% year-on-year, (accidentally increase Estee Lauder said she was crying in the toilet). As a mid-to-high-end OEM/ODM personal care brand provider, Jiadanting increased instead of falling because of the channel decision to quickly adapt to the era of live broadcast e-commerce.

The real economy has been hit hard, but live broadcast e-commerce has thrived, and the beauty industry seems to be unable to escape the law of conservation of the universe. Jia Danting took a close look at the Internet celebrity economy contained in live e-commerce, and relied on a keen sense of smell to quickly make judgments and shift part of the focus to online channels. Jiadanting has created a flexible supply chain, strengthened digital technology and intelligent analysis functions, and improved the online drop shipping function, combined with the Internet celebrity economy to achieve unexpected but unexpected revenue generation. Jiadanting originally had strong technical strength. When a technology-based company stands on the vent with products to show off its glory, it is all aspirational.

Since Jiadanting is a technologically innovative enterprise, she has to talk about her technology. As early as the end of the last century, Jiadanting took the lead in creatively applying fragrance fixation technology to Aoxue Seahorse Perfume Shower Gel, which to some extent broke the technological monopoly of foreign brands. Over the years, Jiadanting has successively developed fragrance shower gels with long-lasting fragrance technology, long-lasting moisturizing, moisturizing technology, BD-Si silicone-free scalp hair care technology, new green anti-dandruff technology, SS-Mulrepair sebum multiple repair technology, etc. Representative key technology. Before we went, we moved forward again. The continuous technological vitality is indispensable for enterprise products to keep people's hearts firmly attached forever.

In 2020, Jiadanting has launched three innovative technologies that closely follow consumer trends.

G-Vector Permeation-Promoting Technology: A penetration technology that promotes the absorption of active ingredients on the skin through the intercellular path. The hydrophilic active ingredients penetrate the stratum corneum, allowing the active ingredients to participate in the skin's moisturizing, repairing, and structural reconstruction processes.

Representative product: "anhydrous" aloe vera juice product, the content of aloe vera juice in the product is as high as 98%.

Panmitang ancient hair-raising technology: inherited three thousand years of ancient hair-raising secrets, Jiadan Ting has made innovations and transformations to make it industrialized while retaining good effects and adapting to the new functional needs of consumers .

Representative products: Pan Mitang scalp and hair care products, scalp care, hair follicle repair.

Biopeptide anti-dropping technology: Combining the concept of Chinese and Western medicine, selecting arborvitae leaves, forsythia fruit and other ingredients to regulate and repair hair follicles, using biological peptides as the main point of action to activate hair growth factors, improve the quality of hair follicle keratinocytes and stimulate them Proliferate and promote hair growth.

Representative products: The technology is applying for patents and special cosmetics licenses, and it is believed that a batch of representative products will emerge in the future.

The ever-changing competition is really too great, and the beauty industry is no exception. Jiadanting never misses the glory of the past, and keeps innovating technology all the way to reach the other side of consumers' hearts.

Huang Lisheng has a deep understanding of the trends in the personal care field based on his years of exploration in Jiadan Ting and the industry. He believes that the personal care field will gradually become more refined in the future.

The number of beauty products is large and updated quickly, and the characteristics are not clear, and they are quickly eliminated. According to the "Analysis Report on China's Cosmetics Industry Operation Status and Development Prospects for 2020-2026" released by Zhiyan Consulting, the output of China's cosmetics industry has remained stable from 2013 to 2015, with an annual output of 900,000 tons. It has increased significantly since 2016, and by 2019, the output of China's cosmetics industry reached 1.24 million tons. Faced with such a smoky beauty market, a vague and unremarkable product will soon be overwhelmed. Only by focusing on refined features and distinctive features is it conducive to deepening the brand effect, and it is easier to be known and accepted by consumers. Jiadanting has always tried refined research and development of personal care products. For example, Jiadanting vigorously promoted a "little yellow ginger" shampoo to prevent hair loss and nourish hair.

Refinement returns to the essence of product functions. Jiadanting has formulated personalized products for multiple groups from multiple dimensions such as raw materials, formulas, and data analysis. At the same time, the pure and focused functions make it clear to others when they choose products. Whitening is whitening and moisturizing is moisturizing. Even if the functions overlap, there are strengths and weaknesses. If there are universal products, girls don’t need it because After a day of dressing, I went through cleaning, moisturizing, make-up, cleaning, moisturizing and various products. With the improvement of the "Advertising Law", the supervision of false propaganda has become more and more stringent. The rigorous and focused attention to product refinement does not hinder more choices.

In the face of fierce competition and sudden changes like the epidemic, how can companies in the supply chain break through and shine? Jiadanting tells you with insight and technical strength. Wish Jiadanting and all companies that value technology-driven innovation have a panoramic view of the beauty avenue!